Side Note: Guardian's was really great! It may be the best Marvel movie to date (although I'll always have a soft spot for Iron Man. I <3 RDJr.
During the opening trailers and ads preceding the movie they played the newest commercial from the EE cell phone network (a.k.a. the EE Musical Cat Ad). This ad totally cracked me up in the theater and it's still got me laughing. Check it out!